Seventeen's Ann Shoket Introduces Herself, Readers Ask 'What the Fuck Happened to Atoosa?'

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Atoosa Rubenstein may have left the 17th floor of Hearst Tower, but she's still going neck and neck with her former magazine. As the 'Toos tries to launch her own new media-slash-consultantcy outfit, Seventeen's new editor Ann Shoket is letting the millions of tweens reading the mag that there's a new Big Momma in town. And where else to deliver the news but MySpace?

While Atoosa uses her latest MySpace blog post to suggest her gals go see Hilary Swank's Freedom Writers – also known as the movie for which the studio will stoop to all levels of publicity mongering – Ann is finding her sixth-grade words to describe her levels of jubilation:

Hi! I'm Ann! This is just a super-quick note to tell you that I'm so excited about starting this amazing new job! I know it sounds cliché, but being an editor of a magazine is literally a dream come true–when I was 16 years old I would spend hours and hours and hours reading magazines and trying to imagine what it would be like to be one of the women that put those brilliant words and beautiful pictures on the page.

Ann's full blog post to her future minions after the jump, but be forewarned: it's filled with (empty?) promises and encouragement to get to know each other better. In the meantime, we'll leave you with a few choice comments from Ann's post:

• "What happened to Atoosa? She was my chica."
• "what happened to atoosa?"
• "ohhh, Great. what happened to Atoosa? She was only the best."

And, by far our favorite, comes from "cap'n claire":

• "what?! what the fuck happened to atoosa?????? what is wrong with you people?!

Hi! I'm Ann! This is just a super-quick note to tell you that I'm so excited about starting this amazing new job! I know it sounds cliché, but being an editor of a magazine is literally a dream come true–when I was 16 years old I would spend hours and hours and hours reading magazines and trying to imagine what it would be like to be one of the women that put those brilliant words and beautiful pictures on the page.

I promise that I'm going to keep making Seventeen the magazine that you can't wait to read every month with The Best information about how you can look good, feel good and have FUN! Plus seventeen.com is going to be your pipeline to juicy Seventeen stuff every minute of every day.

If my name sounds familiar it's because I was with CosmoGIRL! Magazine since it launched in 1999. I went to New York University where I studied English lit and creative writing (for a while I thought about being a novelist!). I split my teen-growing up years between Littleton, Colorado and Yardley, Pennsylvania (I'll tell you more about that later).

I can't wait for us to get to know each other better. Tell me about your favorite stuff in the magazine or the things you'd like to see us add HERE.

Ok, gotta jet, I'm off to another meeting!!!

XO
A

Jan 9, 2007 · posted by David Hauslaib, Jossip · Link · Respond
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  • Comments (0)

    No. 1 lila says:

    Get some Frizz-Ease, 'Toos!

    Posted: Jan 9, 2007 at 7:16 pm
    No. 2 agreed says:

    Indeed. A better question would certainly be, what the fuck happened to Atoosa's hair?

    Posted: Jan 9, 2007 at 7:17 pm
    No. 3 Jordan says:

    man, i loved atoosa.

    this ann chick is a noob.

    Posted: Mar 26, 2007 at 11:26 pm
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