Continuing our earlier conversation about sex in advertisements, let’s revisit those Cabana Cachaca spots.

At left, another spot from the “model wearing no clothes” campaign. At right (top and bottom), screenshots from a television commercial for Electrolux appliances, where Kelly Ripa is the spokeswoman.

As the Cachaca print campaign might suggest, the target demographic is men: Wealthy types who imagine themselves rolling into a club with a bevy of models, sitting down at their reserved table, and, oooh, there’s a bottle of Cabana Cachaca waiting for them. These are the people you hate, unless you are one of them. Then you pretend you’re not one of them, and hate them even more.

Anyhow.

Now, the TV ad on the right. (View it here.) At first glance, you might just see a series of attractive men appearing in the doorway during spot, but the dialogue, which is trying to sell you a stainless steel oven, is barely overt:

“Just because a woman is single doesn’t mean she doesn’t understand the right appliances can help you find your McHottie. Like my friend, the cupcake queen. She’s in a position in life that’s a single woman’s fantasy. She lives in a building filled with hot guys. And they all have a thing for her cupcakes. Then again, she does have the Electrolux Double Wall Oven; it bakes tons of cupcakes perfectly. So you see, if you have the right appliances, they’ll be after your cupcakes all night.”

The difference? Cabana Cachaca is throwing sex in your face. Ripa’s Electrolux ad is merely replacing “pussy” with “cupcakes.” And that’s more acceptable.