When you are a high-profile writer working on a new book, one part of the publicity machine — besides a book tour and leaking juicy quotes to Page Six — is placing an excerpt of your manuscript in a magazine as high-profile as your name. Much of Vanity Fair's feature well is reserved for crap like this. Even Entertainment Weekly participates, this week running an excerpt from Eminem's new book (complete with childhood photos, awww!). Sad, then, for Sharon Waxman. She's the former NYT Hollywood reporter and current ignoramus who's been reduced to Nikki Finke also-ran on Waxword, her attempt to be a Hollywood industry insider reporter in a niche that just wants her out. Waxman is also gearing up to launch The Wrap News, a HuffPo-y sort of vehicle for, yep, Hollywood insider news. But Waxman is also an accomplished author. Her latest book is Loot: The Battle Over the Stolen Treasures of the Ancient World. It even has an accompanying website! Except now that the book is about to hit stores (Oct. 28), Waxman should be out there promoting the hell out of the thing. Instead, she's only managed to copy/paste her work into this month's fleeting media obsession.

The Daily Beast. In Tina Brown's might-as-well-be-eponymous web magazine, Waxman has an excerpt from Loot, about the business of stolen antiquities.

One might argue: How perfectly synergistic! Waxman wants to get into the business of web news, so what better place to preview her work than somebody else's just-launched web news site? Or it could be looked at another way: Not even Good Housekeeping wanted to run Waxman's words, and The Daily Beast — hungry for content, an audience, and anything that might stick — gruffed out a nod. So … nicely done there.