Whoops! Disney's Touchstone Pictures picked the wrong time to come out with Confessions of a Shopaholic. Now that everyone's broke and scared, ad folks believe it's going to be mighty tough to convince people to plop down $10 to watch a movie about a beautiful, young, white lady who likes to buy things, which, unfortunately, was once considered a winning storyline.
"The timing sucks," said one Hollywood marketing chief. "I don't envy them."
The romantic comedy is an adaptation of Sophie Kinsella's eponymous best-selling novel that producer Jerry Bruckheimer will bring to the big screen this coming Valentine's Day. In "Shopaholic," Australian actress Isla Fisher stars as Becky Bloomwood, a young woman who's piled up $9,400 in credit card debt snapping up Zac Posen dresses, Todd Oldham belts, Gucci handbags and Prada shoes — even though as a journalist at a personal-finance magazine, she ought to know better.
People familiar with the production say that what could have been a valentine to brands and a love affair of soft marketing dollars now is causing some hand-wringing at the Bruckheimer bungalows.
Insiders say the Shopaholic team is now working on a new ending that in some way addresses the current climate of financial instability. Don't hold your breath waiting for the all-too-real murder-suicide angle.
Pirates Come Back for Second Round of Whoop-Ass (21)
· weezy says: “Gays and blacks like Obama, that’s pretty much it. Military LOVES Rush, and... »
· Rhonda says: They don’t always respect command, ever heard of the F U salute, soldiers hated... »
· bam-a-lam says: @Rhonda: The military always respects the President, no matter who he/she is. The... »
Bald A-Hole Joe the “Plumber” Now Stealing from Ignorant Poor People (39)
· weezy says: “Obama said, well I’m going to tax your earnings and give it to losers who... »
· Rhonda says: Bam, No one picked “Joe the Plumber” he asked Obama a guestion, Obama blew... »
· bam-a-lam says: “Joe the Plumber” really is a pretty bad spokesman. He’s not a... »
Obama Puppy Now Fielding Your Questions (67)
· whitney says: I didn’t have enough patience to read all of the pages of comments. PETA is... »
The Bigoted, Illiterate Tea Party Goons Gallery (106)
· weezy says: i hope all of those people protesting make 250K and above and will not take any stimulus... »
Despite Glenn Beck’s Support, Texas Will Never Secede (38)
· weezy says: @bam-a-lam: #18 brilliant post!!! #26 getreal: i agree. i think we should all get... »
GretaWire Wire (14)
· Rhonda says: Obama continues on his America Sucks 09 apology tour. Chavez and Obama looked pretty... »
I would still go see this movie if only to escape the depressed state of my own finances at the momemt. I look at a movie like this the same way I do an easy summer read, its like an escape and gives me something to dream about. :)
When is it out in the UK?!?! x