Shortly after launching black-interest site The Root, Slate's overseers at the Washington Post Co. are readying financial site The Big Money.

(No, really, that's what they're calling it. They're not going to change it even if you do start an email petition.)

Edited by James Ledbetter, the new pub is "a general interest site for people who have an interest in money and financial affairs and economics … but not specifically or necessarily who work in the finance industry."

So it's the Fox Business Network to all the CNBC's out there. Or maybe it's the MainStreet.com to all the TheStreet.com's out there?

Whatever. They're probably going to do a story on The Britney Spears Economy, and then we won't have to like the name or the content.