"Showtime is known for content that is too racy for network television, so it is perhaps fitting that its latest slogan should be inappropriate for the networks, too," writes the suddenly-prudish NYT. "A two-minute promotional spot on the cable network features the slogan, "The Best Stuff on Television," although the actual third word is an expletive that cannot be used by family-friendly networks (or newspapers)."

Family-friendly newspapers? Ha! Since when did the Gray Lady become so modest?