We knew that yesterday was not the beginning and the end of the most ridiculous "socialite" we've ever seen. The profile of Melissa Berkelhammer, which ran in the New York Observer yesterday, sparked a slew of reader comments on Gawker, and inspired a Jossip reader to compare the Princeton grad to the unflattering sculpture of Hilary Clinton and her bust.

Today, however, it's Lloyd Grove who's got the real scoop. (Did we really just say that?)

But The Observer story omitted how Berkelhammer spends her days: haranguing publicists, including the one her wealthy parents keep on retainer, in her quest to become a boldface name.

Lowdown has learned that New York publicist and Hamptons Magazine columnist R. Couri Hay … receives thousands of dollars from Melissa's mom and her dad, Manhattan psychiatrist Edward Berkelhammer.

For an estimated $2,500 a month, Hay helps the reed-thin Berkelhammer get into exclusive parties and onto benefit committees. In one revealing E-mail to a fellow publicist, Hay mused: "She's really a nice girl. Gaining 5 pounds, she looks the healthiest yet."

The piece goes on to say Berkelhammer calls up Hay crying when she can't get into events, "which happens almost weekly."

Hahahaha. We love it! We really don't care if R. Couri Hay takes cash from this pathetic girl's parents — that's just good entrepreneurial skills. We just can't believe the New York Observer would leave out the part where the bitch is calling up everyone she knows and crying because the real socialites don't want her hanging around at Cipriani's.

Making socialite a Hay-list celeb [Lowdown, Daily News]
Earlier: Melissa Berkelhammer, Dumbest Law Student Ever