The order of events in fashion history, according to the New York Times, goes as such: supermodels replaced regular models, and then celebrities replaced supermodels. And now, they suggest, socialites will replace celebrities. Ok, we can agree that may happen In advertising, perhaps. But the day we see Lydia Hearst on the cover of Glamour just shoot us right then and there.

Among the latest high society elitist to join the ad campaigners of various fashion lines:

Tinsley Mortimer is promoting a Japanese handbag line, Samantha Thavasa; Lydia Hearst-Shaw has appeared in ads for Prada and Louis Vuitton; Amanda Hearst is the new face of Lilly Pulitzer; and Jessica Joffe, a former New York Observer writer who is writing a novel, will appear in fall ads for Banana Republic.

Ouch. Everyone else is doing Prada and LV and Jessica Joffe gets Banana? If only she had chosen to write for Hamptons magazine instead.

Don't I Know You From the Party Pages? [Eric Wilson, New York Times]