Some Advertising Literally Busts Through the Clutter
Sex, funbags sell
 

Hi there. You see, up there? Those are two new ads for a certain good or service that consumers will soon be staring at. You might be wondering what the ads are for. This is a difficult thing to surmise because, thanks to our cropping, you cannot see the name of the brand or company these ads hope to promote. Also: It's hard to tell because the only thing you really see here is a pair of busty women nearly popping out of their shirts. So, take a guess what the ads are for. Hint: It is not for breast enlargement surgery. Hint 2: It's is not for Levi's, 'cause you know how those guys love to advertise their product by barely showing it.

And now you see: The (Spanish language) ads are for Pantene, a shampoo targeted almost exclusive (entirely exclusively?) toward women. You know women, right? That demographic who supposedly values positive body images? Pantene would be hard pressed to believe that, however, since the only thing you're not focusing on in either of the spots is the women's hair. Instead, you're looking to see whether you can spot any nipple popping through. (You can; the purple girl's right one is visible.) Or maybe they're just trying to get women to believe that "Pantene con pro vitaminas," as it reads in the lower right corner, will leave you with this rack.

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Comments (8)

No. 1 · LRM216

I am raising a 13 year old who uses Pantene products constantly for her hair. I am disgusted by these ads and the message it is sending to our young females already struggling to find themselves and who and what they are supposed to be. Pantene has just lost a very long-standing and loyal customer.

Posted: Oct 3, 2008 at 8:38 pm · @Reply · [Flag?]
No. 2 · LRM217

Looks great to me! All my kids and husband will now be using Pantene Pro-v! Fantastic :)

Posted: Oct 4, 2008 at 10:53 pm · @Reply · [Flag?]
No. 3 · 34B

The woman on the right? Those are most definitely fake.

Posted: Oct 5, 2008 at 4:21 pm · @Reply · [Flag?]
No. 4 · 34B

Also is this topical Pantene? That might explain the busting out.

Posted: Oct 5, 2008 at 4:22 pm · @Reply · [Flag?]
No. 5 · Phat girl

What do a couple of bald models have to do with shampoo?

Posted: Oct 6, 2008 at 12:35 pm · @Reply · [Flag?]
No. 6 · Moi

Are you sure the ad is not a fake?
I can't find it anywhere… I would hate it if it's a real ad, but chances are it is a photoshop job…

Posted: Oct 6, 2008 at 1:02 pm · @Reply · [Flag?]
No. 7 · Xenia

Breasts are strongly associated with hair, psychologically speaking. So, not so surprising that these luxuriant bosoms are being used to sell luxurious locks.

Posted: Oct 6, 2008 at 3:06 pm · @Reply · [Flag?]
No. 8 · Oddria

Maybe they're telling us that we also deserve soft, shiny,luxurious nipple hair.

Posted: Oct 6, 2008 at 11:31 pm · @Reply · [Flag?]
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