Is appearing on the cover of a magazine the new celebrity rehab?

It won't get Lindsay Lohan off drugs, but it may help her score endorsement deals (like it did for Drew Barrymore) or remind casting directors that, hey, she's supposedly an actress and she's got some time available. Also: It's good for negating the weekly appearances on tabloid magazine covers. "Her appearance on Bazaar is part of a strategic repositioning," says Leslie Sloane Zelnik of her client, Lohan. Even Barrymore's rep, Chris Miller, agrees: "As a publicist, I would be high-fiving myself for getting Lindsay Lohan on the cover of Harper’s Bazaar."

So why does Lindsay need all this "strategic repositioning" to remind fans she's not just a crotch-flashing, Coca-Cola party girl?

To off-set the attention she attracts all by herself. Namely, from voluntarily appearing all-tramped-out in magazines like New York and Paper. Serious actress? Serious catastrophe.