Sometimes a Talking Lizard is Better for a Brand Than, Say, Lindsay Lohan
 

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M&M's Red, Blue, and Green; the Geico Gecko; Aflac Duck; Poppin' Fresh (aka The Pillsbury Doughboy); Tony the Tiger; and the Energizer Bunny all top Forbes' list of America's favorite, and most recognizable, "spokescreatures." Companies are said to enjoy these fictional characters representing their brands because, unlike actual celebrities with recognizable faces, Bugs Bunny and Chester the Cheetah are not likely to enter rehab, demand to renegotiate their contract, carry a 12-page rider, or need frequent Botox treatments. Even Playboy understood this, which is why they chose a bunny instead of a vagina that would need constant rejuvenation. The bunny did not make Forbes's list.

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Comments (1)

No. 1 · Regis

The Manny, Moe and Jack spokeslizard says, "Up yours!"

Posted: Jul 9, 2008 at 6:29 pm · @Reply · [Flag?]
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