Soup's on … line (zing!)
 

Cybersmack

E!'s zany Saturday afternoon staple, The Soup, hosted by the funny 'cuz he's not Joel McHale, is taking this side dish to the next level.

For those of you who just feel like blogs require too much reading, this new "online channel" based on The Soup's popular Cybersmack segment, will now be offered online in all its quickie glory. Pairing with YouTube, the "goofy amateur videos satirizing pop culture" hit the Internet yesterday, through E!'s broadband video platform, The Vine @E! Online.

The best part? E! actually wants to give you money.

To promote Cybersmack, E! has partnered with the increasingly popular user-submitted video site YouTube.com to launch consumer sweepstakes inviting fans to submit potential clips for the channel, with the winner receiving $25,000. As part of the deal, YouTube will both feature Cybersmack clips on its home page as well as drive users to The Vine platform.

25,000 smackers? We bet Joel is entering his submission right now.

E!'s The Soup Extends to Web [Mike Shields, Mediaweek]

 
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