South Carolina Doesn't Want to Spend the Cash to Attract Gay Dollars
South Carolina’s gay no more. Well, their tourism board isn’t, anyway.
Hoping to profit on the pink dollar, an eager beaver state tourism agent signed up with London-based Amro Worldwide to market the Palmetto State to the gays. South Carolina would have joined London, Atlanta, New Orleans and a host of other cities in the “So Gay” campaign.
The deal, however, would require the state to pay $1.4 million, as well as cost about $5,000 from the tourism agency.
Conservative politicians were displeased, to say the least, and squashed the plan…
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Your story is not correct.
There was no $1.4 million involved at all. Total cost for SC to promote tourism to 2 million people these past two weeks — just $4800. Total.
Despite your criticisms, the plantations are included because, whatever you may think, it is actually one of the things that many tourists visiting that area very much wish to visit. Not to glorify slave trading in any way, but often to reflect upon the implications of it.
The campaign has been generally well received by the lesbian and gay communities in the UK — who seem to think that any effort to stop “so gay” being a negative, and turning it into a positive is to be applauded.
This latest action by the South Carolina Parks, Recreation and Tourism Department though has a lot of politicking behind it.
None of it pretty.
Trust me — I know.
Thanks for covering the “So Gay” campaign in your reporting.
Ian Johnson
Out Now