Remember our old friend Steve DeLuca? Ex publisher of Rolling Stone? Well, he finally found a new magazine to adopt him after his big falling out with Jann Wenner. Though he's taking a knock back from publisher to associate publisher, DeLuca will be joining the lad mag Maxim.

The only reason we find this to still be gossipy is because of the explanation given for his departure from RS:

DeLuca left Rolling Stone in February after a dispute with Rolling Stone editor in chief Jann Wenner over the location of the magazine's 1,000th issue celebration. The party was held May 4 at Hammerstein Ballroom.

Ah, yes, the party disputes always make for such a great cover up … and not just over at Conde/Fairchild. However, we would like to remind you that he is rumored to have caused a bit of a scene between an Us Weekly intern and an RS sales rep. And he may or may not have used his possibly non-existent dragon tattoo to try and pull all the Asian girls he could find.

So, to all the Asians, interns, and tattoo artists at Maxim, don't say we didn't warn you. (If you want to return the favor, send us the whisperings from the publisher's desk.)

DeLuca Joins Maxim as Assoc. Pub. [Stephanie D. Smith, Mediaweek]