Stoli's Pop-Up Hotel Branding Experiment
 

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The Stoli Hotel, a press-happy pop-up hotel that officially opened last night at 330 West Street at Houston, is also, officially, a clusterfuck.

We're told last night's opening, with DJ Juice, which played host to any number of simultaneous events and was graced by the presence of Chace Crawford and Jason Lewis, was "terrible," a "clusterfuck," and a "disaster," according to various attendees. "The crowd was so crazy and lists were fucked up so I left," says one. "My friend went in and turned around and left. Said it was awful."

Expect more of the same, since the Stoli Hotel be headquarters for a number of coming events. Among them:

• Friday: House of Diehl's Style Wars grand finale

• Saturday: Vanity Fair throws a bash there with DJ Cassidy

• Tuesday: GQ hosts a party with The Misshapes

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