Stoli’s Pop-Up Hotel Branding Experiment

stolihotel.jpg

The Stoli Hotel, a press-happy pop-up hotel that officially opened last night at 330 West Street at Houston, is also, officially, a clusterfuck.

We’re told last night’s opening, with DJ Juice, which played host to any number of simultaneous events and was graced by the presence of Chace Crawford and Jason Lewis, was “terrible,” a “clusterfuck,” and a “disaster,” according to various attendees. “The crowd was so crazy and lists were fucked up so I left,” says one. “My friend went in and turned around and left. Said it was awful.”

Expect more of the same, since the Stoli Hotel be headquarters for a number of coming events. Among them:

• Friday: House of Diehl’s Style Wars grand finale

• Saturday: Vanity Fair throws a bash there with DJ Cassidy

• Tuesday: GQ hosts a party with The Misshapes

May 8, 2008 · Link · Respond
Related Posts

• 05.12.08: Amy Sacco Owns Her "Overrated" Status, Continues to Exploit It (Comments: 1)
• 05.12.08: Iron Man Entertains, Advertises (Comments: 0)
• 05.12.08: Hold Me Closer, Bullet to the Chest (Comments: 1)
• 05.09.08: Chanel Dumps Nicole Kidman, Chooses Someone Younger and Paler (Comments: 0)
• 05.09.08: (Comments: 0)

Comments (0)

There are no comments yet. Post yours!

Leave a Comment

It's easier to leave comments when you register for an account. It's quick.

Already have an account? Then log in!

Scroll Posts