Parking your car sure can be hard. Even if you have a license and have done it before!
Getting the word out about a nifty feature on one of your cars can also be tad bit difficult. Because people are inundated with THREE HUNDRED MILLION marketing messages a day!
So Volkswagon – or so their "guerilla" video clip would have you believe – went around a parking lot in Brazil and applied stickers to all the cars sporting dents, dings, scratches, and scuffs, alerting them to a standard feature on the VW Polo: the parking sensor.
It's the most basic marketing pitch in the history of all marketing: You've got a problem, we've got a solution. And also, if you want those stickers removed properly without leaving that crappy film when you rip them off, you should head to your local VW dealership, 'cause they're probably the only ones who are going to be able to do that for you.
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