See magazines, all you have to do is add some bloggers (who are contributing news and feature coverage, not chronicling their vaginas) and you could stand the chance of not folding under the weight of the Internet.

Just look at New York magazine, which has been beefing up their Internet coverage with blog postings and video devoted to such contradicting but NYC staple topics as fashion and food. In addition to hiring Jesse Oxfeld as their web editor and adding a forum for Adam Platt to trash various NYC restaurants, the site also devoted Fashion Week to continuous updates of shows, parties, and gossip. And it paid off. Last week the site was up 8 million page views and 300,000 unique visitors from spring's Fashion Week.

Though, while those number do impress, they actually pale a bit in the shadow of Style.com, who ranked in 54.4 million views on their site and 535,000 visitors. Style.com encompasses Vogue and W magazines — who still maintain their authority on fashion in New York.

So, in the end, Style.com ranks higher on the Approval Matrix of fashion blogs — though New York shouldn't feel too bad. At least NYM isn't running stories on how Women's Wear Daily totally beat them out in the web sector.

Tents Online [Stephanie D. Smith, WWD]