The Times Julie Bosman checks in on the affable Brian Stelter of TVNewser. Required reporting? Quotes from the industry:

• "People from entry level to high and mighty check in on it." —NBC Nightly News anchor Brian Williams

• "The whole industry pays attention to his blog." —Jeffrey W. Schneider, ABC News senior VP

• “He was quite a celebrity.” —Jeremy Gaines, MSNBC spokesman

• “The biggest TV executives, the men and women who run the top networks, look at this kid’s Web site all the time." —Joe Scarborough, MSNBC host

• “He seems to be a trustworthy guy, a trustworthy source of information.” —Jeff Greenfield, CNN commentator

Oh, just blow the guy already.