Superheros Propping Up Comic Revenue
V for Verisimilitude

Oh yah, so The Dark Knight and Iron Man and X-men and the upcoming Watchmen movie have some classicist goons bemoaning the fact that the traditional comic medium is getting raped for the almighty buck on the big screen. What the purist nerds seem to forget is, before Maus, no one took the comic book genre seriously: there was no such things as "graphic novels" and the industry wasn't all Kavalier and Clay until some publisher somewhere realized that elevating comics to a high art form actually made more money than the traditional penny weeklies.

Point being:

Don't deny comic books and their adaptations the right to be corny, trashy, tacky, or not cerebral enough for your elitist taste. Plus? Movies about comic books actually equal more money for the comics themselves, turns out. So while other forms of daily and weekly print are being shut down faster than a speeding bullet (not a cliche because it's a comic book reference, shazaam!), the comic titan Marvel actually increased sales in the past several years and currently run a profit margin of almost 40%. Forty percent!

So next time you complain that The Spirit trailer looks like shit, remember that Will Eisner didn't draw the comic so it could only be enjoyed by a small group of preservationists.

Oct 14, 2008 · posted by drew · Link · 1 Response
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Comments (1)

No. 1 DrStevenStrange says:

Right on - Watchmen looks incredible, Dark Knight is classic, Iron Man for the win, it goes on. Even the new Hulk wasn't bad. This is a very good time for superhero movies; North American culture is behind the east as far as comics/manga being a great reading experience for everybody. Having massive shared cultural experiences like good Batman movies is critical in this openly fascist, divide and conquer moment!

Posted: Oct 14, 2008 at 3:35 pm
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