Yesterday afternoon, the kind folks at PR firm Cohn & Wolfe let us know that its client, Taco Bell, was extending an offer to the striking writers. So bad do they feel for their situation, not getting paid and all, that they've generously offered "them a chance to win free Taco Bell food by injecting fun and fresh bits of wisdom into the restaurant chain’s iconic Border Sauce packets." Ooh, lucky!

Continues the statement: "Members of the Writers Guild of America can win a year supply of Taco Bell, valued at $260. Up to 10 wisdoms will be selected and hundreds of millions will be printed and appear in Taco Bell restaurants this Fall."

First: A year's supply of Taco Bell is $260? How many Burrito Supremes is that, really?

And second, can we, "the press," agree to put a moratorium on reporting whenever a fast food company tries to score millions of dollars (or at least hundreds of thousands) in free publicity by connecting itself with a celebrity who never asked for the relationship? From KFC offering to cater her a housewarming party for Lauren Conrad (because her new home is near a KFC) to Burger King willing to send Jennifer Hudson free burgers for life, enough is enough.

We'd encourage reporters and media outlets to think outside the bun, but just saying it sounds futile.