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90210
EXCLUSIVE REPORT: There Is No Such Thing As an Exclusive Anymore

Jossip exclusively reports exclusive reports from TVGuide.com, MomLogic.com, and EW.com exclusively reporting Tori Spelling's return to 90210.

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<i>90210</i> Star Sorry For Calling Elvis The "King Of Homos"

Awww, actor Dustin Milligan's an absolutely contrite doll!

Milligan, whom some of you may recognize as the heartthrob Ethan on 90210, once recorded some sort of video in which he described Elvis as the "king of homos," which obviously isn't true. Everyone knows that's Elton.

Anyway, Milligan's given the joke some thought and now feels totally bad about it, so he's written another blog apologizing to all the gays and straights and everyone in-between:

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CW Says Screw the Election
Taking a Stand Against Staying Informed

While pretty much every media outlet in the whole world will be relentlessly focused on politics on election night – even HBO and TBS have planned political entertainment programming to run that evening – the CW, the soggy cheesecake of a TV diet, says that it will be broadcasting its regular programming come prime time on November 4.

In the CW's defense, the bitchy high school cat fights of 90210 and Gossip Girl are decent metaphors for modern American politics.

Breaking: Young Actresses Are Stick-Thin
9021-size-0

Between all the blowjobbery and baby daddying within the first couple episodes of the new 90210, you'd think the writers of the show would be at a loss for what after school special topic to tackle next.

Luckily, they need to look no further than their own cast to see an anorexia subplot in the works:

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The Show Everyone Is Talking About Is Now Being Watched By Some of Those People
Dawn Ostroff Breathes Giant Sigh of Relief

The ratings are in! The ratings are on it! Gossip Girl survived, and indeed flourished, during its second season premiere last night. Despite that stupid plotline with Blair and the British lord, GG saw a 6% increase among adults 18-49 for a total of and pulled in a total of 3.4 million viewers.

The result of an extensive promotional campaign, both IRL and online (*cough*), this is good news for the channel. might Dawn Ostroff & Co. have managed to turn Gossip Girl, and tonight's premiere of the revamped 90210, into defibrillator to overcome the flat lining of the network? No longer will the endless seasons of One Tree Hill keep The CW alive all by its lonesome.

Of course, you'll have to wait till tomorrow when the 90210 ratings are in to find out if lightning strikes twice for offensive ad campaigns.

The CW's <i>90210</i> Outdoor Campaign Did Not Get the Rabbi's Blessing
Mind-Blowingly Inappropriate for Jews

The CW network found a new contingent to exasperate via racy ad campaign, just in time for the premieres of their two biggest shows, Gossip Girl and the new 90210. No longer content to just piss off the Parent Television Council by using the PTC's disapproval to shill GG (which returned to primetime last night), Dawn Ostroff's teen scandal channel has chosen a new target for garnering free negative publicity: Brooklyn's Hasidic Jewish community.

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The CW Can Only Hope the Parents Television Council Hates the New <i>90210</i>
No screeners = Extra buzz

The Parents Television Council is ruining quality cable. Not because their cause is bad, exactly — we like protecting kids too! — but because networks like The CW realized they could turn all those wagging fingers into little dollar signs. How? By incorporating all the negative soundbites the PTC handed out about Gossip Girl into marketing so clever, the spots themselves got press.

Sell the people sex and scandal, with a seal of disapproval from the "authority."

Which is how you get those ads on the sides of buses that say "Mind-blowingly Inappropriate" while promoting the series. Cute trick, but now the CBS-Time Warner network hopes indignant lighting will strike twice with their remake of 90210:

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Prelude to a <i>90210</i> Catfight

Shannen Doherty and Jennie Garth attended the premiere party for The CW's remake of 90210, which they will both star in. The party was in Malibu, not Beverly Hills. The two stars arrived separately. [AP]

How Come Nobody Is Watching the Most Buzzworthy TV Shows?
Mad Men, Gossip Girl ... and soon 90210?

For all the hype, influence on the fashion industry, and magazine spreads, Mad Men is not the ratings draw you might've been led to believe.

In fact, it "continues to shed its audience at an alarming rate," intones Michael Starr. While the second season premiered on July 27 with 2.1 million viewers, last Sunday's episode averaged just 1.1 million (and a season low of 514k in the 18-49 demo).

None of this should be terribly surprising if you've been paying attention to the hype-vs-ratings measurements of late.

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9021-None For You

"The CW and our studio partner CBS Paramount Network Television have made the strategic marketing decision not to screen "90210" for any media in advance of its premiere. We're not hiding anything . . . simply keeping a lid on 90210 until 9.02, riding the curiosity and anticipation into premiere night, and letting all our constituents see it at the same time." [The CW Statement, photo]

Shannon Doherty Is ThisClose to Maybe Perhaps Possibly Returning to Famous Zip Code

Just how serious is Shannon Doherty about reprising her role Brenda Walsh on The CW's new 90210? So serious that she's "currently" "engaged" in "formal" "talks" about doing so! She just needs to make sure producers have a plotline figured out for whatever comes after the teen sex, teen drugs, teen sex with drugs storylines wear out. [EW]

A Preview of the <i>90210</i> That Will Not Save The CW
Who's ready for a terrible The O.C. Part II?

What you're about to see in the following promo for the re-made 90210 is: girls in bikinis, designer label stores, kissing, oversized sunglasses, poolside cocktails, hipster headbands, and absolutely zero explanation for what we must suffer through the tarnishing of one solid gem from television history. Oh, and Full House's Lori Loughlin playing a smokin' MILF.

Because Tori Spelling Needs a Job

A Beverly Hills, 90210 spin-off might be in the works, though details are few, including whether or not any of the original characters would return. Before you pass judgment, like we already have, remember there was already a successful spin-off of the Darren Star series: Melrose Place. Then again, in today's market not even The O.C. can survive, and Gossip Girl is barely hanging on. And Models Inc., the spin-off of Melrose, got canned after a single season. [THR]

Wednesday Reads: <em>The Great Gatsby</em>
We redo the classics so you won’t feel awkward at dinner parties

According to a recent survey, one in four Americans didn’t read a book last year. As a public service, we look back on all the classics you only read the Cliffs Notes for.

With Fashion Week upon us, we thought it was a good time to look back on that 11th grade English favorite, The Great Gatsby.

Nick Carraway is narrator of The Great Gatsby and he’s a lot like Brandon Walsh in the first season of 90210. Like Brandon, Nick is a stock good guy character from Minnesota who is intrigued by the loose lifestyle of the coast. In Nick’s case, it’s the East coast, specifically West Egg, Long Island. West Egg has the hot parties, but the snobs from East Egg think it’s nouveau riche.

Continuing the 90210 theme, Nick quickly meets his Dylan, Jay Gatsby. Like Dylan, Gatsby is charming and mysterious. Just as Dylan had his Brenda, Gatsby has his Daisy, who is incidentally related to Nick. The two don’t have the twin connection, but Daisy is Nick’s cousin, and his only friend when he moves to New York.

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