"'She's not a particularly good DJ. When you see her DJ, she really looks asleep at the wheel. She'll smoke cigarettes and just click through the songs on her laptop,' said Ian Drew, Us magazine's editor at large. 'She's like the friend with a bunch of records that you had come over when you had house parties in your parents' basement. The more drunk or high you get, the better she sounds.' Her draw? She's friends with the cool kids — like Lohan, Nicole Richie and Richie's ex-boyfriend, DJ AM. She can create a crowd, cachet and free press at the drop of her signature fedora hat." [ABC]

As much as we love reading Diana Von Furstenberg's "blog" about her Fashion Week preparations on New York magazine's website, we were just too distracted by some pretty brutal editorial-advertising line crossing.

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But kudos to Adam Moss and Lawrence Burstein's team up — they're putting Jason Binn's Niche Media to shame in that department.

Friday Diary: Diane von Furstenberg [New York]

Hoping to make its stock listings relevant once again, the New York Times is introducing a new ad unit: the watermark.

Hoping to be a vehicle for major branding campaigns and new product launches, The New York Times is introducing ad-supported branded watermarks that will be superimposed over stock listings in its Business Day section. …

The branded watermark will occupy a full page of tabular stock listings and will include the advertiser’s message on the bottom of the page.

Advertiser adjacencies never had such access.

'New York Times' launches new ad unit in stock listings [B2B]

Not that we're one for upholding ethical standards or anything, but this? On the left, this week's cover of Time Out New York, featuring the new Showtime series Weeds. On the right, this week's inside cover of Time Out New York featuring an advertisement for the new Showtime series Weeds.

We prefer adjacencies like Johnny Knoxville and Jessica Simpson, thanks.