If you need a reason to never give Los Angeles Times sports columnist Bill Dwyre a modicum of credibility ever again, just read today's column.

In a special Martin Luther King Jr. Day column – special, if only because it touches upon race in media – Dwyre argues that our industry's terrible and mostly ineffectual approach to discussing society's ultimate taboo is because "we blog before we report, when it should be the other way around. We write more about ourselves than we do about our subjects."

Okay, that second sentence is true, which is likely why Dwyre got this argument so wrong.

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