Public relations industry vet Bob Sommer (of consumer and services firm MWW Group) is now known as the president of the Kushner family's Observer Media Group, the corporate umbrella of the New York Observer and some other reddish-ink ventures.

But just because he's now on the news side of the media business doesn't mean he's going to let his passion for spin waste away. "Asked if the Observer is profitable," writes PR Week, "Sommer pauses for a moment and allows a brief smile before rotely reciting the paper's recent promising initiatives."

Sommer also has forthright observations about the new media playground the 26-year-old Jared Kushner bought for himself.

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