There are some positives to shutting down a magazine under your own corporate umbrella. For Time Inc. title Fortune, the demise of Business 2.0 was dollar-sign-filled music to Fortune/Money Group chief Vivek Shah. Thanks to the abrupt absence of competition from its corporate cousin, Fortune is cashing in; ad revenue from technology advertisers is up 35 percent.

You already know Business 2.0 folded, but don't you want to know how Time Inc. COO John Squires explained to staffers that they'd rather shutter the magazine than sell the brand or its subscriber list? Yes, yes you do! So find the internal staff memo after the click-y.

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A month after reports that Time Inc. execs were considering shutting down Business 2.0 comes official word that the mag will be closing, with many of its staffers heading to Fortune instead. "A benefit of the magazine’s recent purgatory is that most of its laid-off employees now have other jobs lined up," writes the Times. Or, as one cheeky soon-to-be-former staffer puts it, “One good thing having our carcass dragged through the streets for the last month is that it gave everyone ample time to find something.” [NYT]

Time Inc. will finally decide whether to kill off Business 2.0 next week. [FOLIO]

Is Time Inc. shuttering Business 2.0? They were, for a hot minute. After the September issue shipped on Friday, most expected the title to fold for good. (Ad page problems and all.)

Staffers had been printing off resumes; columnists were told not to bother for October; Time Inc. brass were planning a California getaway to get hot stone massages and rip the framed covers of the magazine off the walls before locking the front door for good.

And then, in an about-face, staffers have been asked back to work on an October issue — while Time Inc. shuffles papers about potential suitors, who could scoop up the magazine for a wad of cash and set Time Inc. free from the troubles of publishing a business magazine when, we're told, business is red hot these days.

More than 160 people – some are even influential media types! – have joined the "I read Business 2.0 — and I want to keep reading!" group to try and save the struggling biz book. Facebook Groups: The new online petition. And equally as ineffective.