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‘Business 2.0’ follows through on outsourcing with August issue / Jossip




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Tuesday, July 20, 2004

‘Business 2.0’ follows through on outsourcing with August issue

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Outsourcing is always cheaper – and if Spring PCS is any indication, it even increases customer support .. wait time. Business 2.0 often showcases the benefits of American companies relying on labor in other countries and decided to test the model out – on its own magazine.

But with deadlines quickly approaching for the August issue close when editors floated the idea, EIC Josh Quittner (read: his interns) chose a “proven editor in India who put together a freelance staff” for a section of the magazine – rather than truly throwing the assignment at an even cheaper source, like a call center operating over VoIP.

He says the section came out with the same quality if U.S. journalists and editors worked on it, but paid only half the price. Just imagine what Ashley Judd could get those Cambodians to produce the entire front of the book for.

“Quittner says outsourcing is not a threat to people in highly collaborative, creative businesses such as his.” And if that’s true, Martha Stewart Living is absolutely fucked.