If movies and television are rated to warn potential viewers they contain foul language, drug use and/or boobs, why can't they be rated to warn potential viewers they contain not so subtle ads for crap like Old Spice, also? This is the central question of a new piece in today's Slate. A piece in which Alissa Quart slowly unravels an argument, asks a lot of questions and then never really approaches a conclusion, as writers at Slate are wont to do.

Here's the story in a nutshell: The FCC has said that it would like a way to make sure the public is "informed of the sources of program while concurrently balancing the First Amendment and artistic rights of programmers." Quart proposes a rating of B for "branding." The problem is that the FCC currently has no control over cable and film and to get control would take an act of Congress. The end (surprisingly without any discussion of the concerns a rational person would have about the FCC having control over film and cable). Time for Quart to ponder:

CONTINUED »