Ben Silverman's job at NBC has an online component for digital programing. Meet Silverman's Internet equivalent, Cameron Death:

Mr. Death said his team is already in discussions with an automotive company and a hotel chain to become integrated sponsors of "Four Corners," an "Amazing Race"-style competition where contestants from four extreme locations across the globe race to make it to the center of the U.S. "We want to find a way to do it well where it's still additive to the story," Mr. Death said.

Knowing how they run things over at NBC with their celebrity executives, next time you try to watch an episode of Heroes on a site not supported by NBC, Mr. Death will call up your house and whispers "Seven Days." For that he will be paid $32 million a year, plus benefits.