The endless race for the latest set of exclusive celebrity photos wraps another round, with OK! reportedly snapping up the first pictures of Matthew McConaughey and Camila Alves' son Levi Alves, adding to this week's long-expected coup of Jamie Lynn Spears' new daughter Maddie. Of course, this is just a small battle compared to the People v. OK! bidding war for Angelina Jolie and Brad Pitt's new bundle of paydays.

Update: The price for the pics? Three million dollars, says TMZ, with the deal including the baby's first Christmas pics too and the option to bid first on their weddings photos should they tie the knot.

Following yesterday's news of People paying an estimated $1.3 million for Ashlee Simpson and Pete Wentz's pics from tomorrow's wedding comes news that Matthew McConaughey and Camila Alves are already shopping around their offspring to the highest bidder. [TMZ] They've enlisted "brand agent" Todd Shemarya, who was behind similar deals for Brad Pitt/Angelina Jolie and Christina Aguilera, and already there's interest from at least three magazines with a price over $1 million. We're guessing it's People, OK!, and Us Weekly in the running, leaving the only question remaining: Will McConaughey hold the baby with or without his shirt on?

MATTHEW TO MAN UP All the pot hasn't lowered Matthew McConaughey's sperm count. GF Camila Alves is pregnant. In his words, "we are stoked." Totally! [Mollygood]