When, this morning, we saw a video of a one Devorah Rose posing for photographers on the red carpet, we were perplexed. Just what, exactly, were we witnessing? We've worked and walked enough red carpets to know the standard operating procedure for these sort of things, but as Daily Intel notes, this 1-minute 8-second scene is a "psychodrama." It could be argued that Rose, a generally likable person who edits something called Social Life magazine — which has spent the summer throwing parties in the Hamptons with ultra-exclusive invite lists (though, uh, we're on them) — is fashioning herself as the next coming of Julia Allison, though we imagine she'd be upset with that characterization. She's trying to make her way on the reality show circuit, she understands the Internet, and, as made clear by this video clip, she has her red carpet act down to, well, an act. Except, isn't she standing off to the side, and not in front of the backdrop as a skilled red carpet opportunist would?

There once was an innocent time in the celebrity industry, where actual D-list stars were bumped up from their status of hangers-on and has-beens by a new crop of attention whores: reality television cast members.

That innocent time was upon us not even a decade ago. And now it's been threatened, nearly to extinction, but another underclass: the microfamous. This class of cewebrities is composed of MySpace celebrities (who get their own reality TV shows), YouTube stars (who get their own cable network deals), and blog boldfacers (who get their own magazine deals, then lose them).

Rex Sorgatz, who had his own bout of microfame, now provides a handy how-to guide to becoming one of them, a primer that should be treated like those nuclear bomb building guidebooks circulating the Internet: buried at all costs.

SIGN OF THE TIMES "It is so much harder to come up with fresh material these days," complains Martin Sargent, the 32-year-old host of "Internet Superstar." "A few years ago, I was the only one calling these guys, and they were only too happy to come on the show. But now, with someone like Chris Crocker" — who became a Web megastar for sobbing out an appeal on YouTube to leave Britney Spears alone — "I couldn't even get through to him. He was too busy going on Howard Stern." [WSJ]

Amanda Congdon, whose anchorship of web news broadcast Rocketboom turned her into the posterchild of all that Web 2.0 can be, quickly sullied her career by abandoning her crunchy gig and heading to ABC News, where she turned out unwatchable (and, thus, unwatched) video news reports and quickly left. She had a deal at HBO that seemed to go nowhere, but she did sign up to do commercials with American Express, so that's something.

But now she's back with Sometimesdaily, described as "an off-beat, interactive variety show exploring life's themes through the inquisitive eyes of Amanda Congdon," and she's trying to get you interested with this hopefully-viral video promo. So far it's only been seen just over 9,000 times in five days, so won't you help add to her view count?

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