Especially those that are ethically questionable

christian-boeving.jpg

So you can't get this body through diet, exercise — and supplements?

Christian Boeving is, in our mind, the real life Brooke Wyndham, the fictional exercise queen from Legally Blonde, whose alibi for the murder of her husband is a liposuction procedure she needs to keep quiet or risk losing her entire empire.

But in this case, Boeving is a real person, and a real fitness model, and he was, until recently, the spokesman for Iovate Health Sciences' dietary supplements, including Hydroxycut.

That was until he admitted, on camera, that he took steroids. The camera he acknowledged this tidbit to was filming for the documentary Bigger, Stronger, Faster, which was screened at Sundace in January.

Granted, Boeving's steroid use was doctor-prescribed, but Iovate isn't in the business of hashing out details; they're in the business of public perception that their product works all by itself. So they fired Boeving.

CONTINUED »

Jun 9, 2008 · posted by david · Link · Respond