RINGSIDE Watch New York City's nightclub promoters battle each other in this comments thread.

Turns out self-professed nightlife impresario David Jaffee uses Facebook for more than pushing his parties. We hear he's also been using the social networking service to go on the prowl, messaging PYTs with date requests. "Not my style but it gave me a hearty laugh," says one recipient who let the note go unacknowledged.

How he finds the time to take girls out for a quiet evening of witty banter over a bottle of Bordeaux is anyone's guess, since he spends most evenings greasing the hands of club owners from W. 14th to 29th.

Many of you are probably separated from David Jaffee in fewer degrees than you would think. Jaffee, of course, is the nightlife promoter whose emails reach an estimated 40,000 New Yorkers (and, ahem, Jersey and Long Islanders) and always begin, "Greetings from my cubicle on Wall Street." We're not quite sure what he does down in the Financial District, but in the evening you'll see him courting B&Ts through the velvet ropes of Home, Guest House, and Star Lounge. One veteran nightlife insider calls Jaffee only "semi-successful, if that," and guesses his revenues aren't exactly what one might call "enviable."

Which is just swell. But after receiving Jaffee's emails, unsolicited, for the better part of two years, we had yet to ever lay eyes on him. Until that little wonder called Facebook.com – where he has 1,800-plus "friends" – unveiled just who is behind the nightlife spam.

It's this guy. Which should make you that much more comfortable hitting the "Send to Spam Folder" button.