Score one for major product placements. Emeril Green, the new program from former Food Network kingpin Emeril Lagasse, will be shot entirely inside a Whole Foods Market. Using only organic and sustainably-produced food, Lagasse's show, broadcast live, will also serve as a real-time advertisement for the upscale supermarket; Whole Foods employees will be the ones picking out the ingredients for his recipes, in what we hope involves running around with shopping carts and a stopwatch a la Supermarket Sweep.

Discovery Communications, which is suddenly the toast of investors, already handed over its Discovery Health channel to Oprah's OWN network. In June, Discovery will transform Discovery Home into the eco-lifestyle Planet Green channel; Emeril Green, produced by Emeril Live's After Five Productions, debuts there in July.

With Lagasse's deal in place, perhaps Fox Business' Happy Hour wrap show can leverage a little reimbursement from the Waldorf-Astoria Hotel's Bull & Bear bar.