By now you've hopefully seen the ad for Dan Akroyd's Crystal Head Vodka. It's eight minute long, and filled with crazy nonsense about the occult and psuedo-science and water from Finland.

While some are speculating that it's an early viral video for Ghostbusters 3, it seems that there hasn't even been casting, or an entire script, written for that film yet.

So maybe it's just Akroyd pulling a goof? The part at the end of the preposteriously-long video seems like the tip-off, where they talk about straining the pure vodka through diamonds to get a unique taste. At first you are like "haha, who does that?" but then you remember, "whoops, people actually do that." And Akroyd has been known to promote liquor up in Canada.

Third theory: That Dan Akroyd has lost his friggin mind. Perhaps: it is somewhat more plausible that Akroyd went insane rather than actually participated in something funny. I mean, this was the same guy who's been selling his soul since Crossroads.