The Guardian has released its annual publicity stab known as the Media 100. Because this is a British list, there are two names that begin with "Sir." [Guardian]

Rafat Ali's excellent PaidContent.org, and its parent company ContentNext, has been purchased by the UK's Guardian News & Media for an estimated $30 million. [PSFK]

“Say it, don’t spray it” has long been our philosophy when it comes to spitting while talking and celebrity profiles.

Janine Gibson at The Guardian seems to agree in her piece on Graydon Carter. With comments like "[Vanity Fair] is like running the Metropolitan Opera in a way," we're beginning to think that in between all the self-rationalizations, Toby Young might have had a point. Our favorite quotes after the jump.

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• Reader's Digest's publishing arm might have a Rosie O'Donnell of its own on their hands, with foodie Rachel Ray manhandling all aspects of her upcoming bimonthly Every Day With Rachael Ray. Already its editor and design director have come and gone, but Ray isn't taking the hint — and plans on being the mag's monthly cover model.

• In the latest NYP v. NYDN, Page Six calls out yesterday's Daily News front page for its Hurricane Katrina hope-or-hopeless mixed message. But will it make Tabloid Wars?

• Still pulling itself up from its circulation scandal, Newsday is killing staffer morale yet again with layoffs on the horizon. The Kew Gardens office will likely be shuttered with Manhattan's news cubes drastically emptied as well.

• As expected, Hurricane Katrina is boosting ratings on the cable nets. Reeling in the numbers windfall is CNN, which landed in second after (no surprise here) Fox News.

• Britain's Guardian newspaper relaunches this month with a new, smaller (Berliner) format, ditching its tabloid format in dimensions only.