Photo Courtesy of Gothamist's Jake Dobkin via Flickr

• They're gonna' start teasing us with this morning after pill stuff again, aren't they? Just remember: Plan-B does not protect against HPV. [Newsday]

• Whole Foods is finally following the yuppies to DUMBO. [Curbed]

• Campbell Robertson explains the Neilsen ratings of theater — which we think will lead to more movie stars on Broadway. So, inevitably, Paris Hilton will someday play Ophelia in Hamlet. [NYT]

• Ooooh. Art captures art and Gothamist makes a pretty. [Flickr]

• We know — it's really, really, really hot. But you may want to find an alternative to swimming at Coney Island. [NYP]