The beer brand Heineken has gone without any new advertising for a year, after dumping its creative agency and failing to approve any new spots. Sales of Heineken, thus, fell almost 4 percent during "prime beer sales months" July and August. See? America needs to be told what to like. [AdAge]
How to Communicate that Consuming Your Product Is a Better Alternative Than Dealing With Life's Crap
Remember two seconds ago when we were talking about how marketers can get consumers to think well about their brands by promoting them during television shows they like?
There's one other way to get consumers to like your brand: Create clever advertising.
Another, more morbid, spot below. CONTINUED »
Editorial Director
