H&M's marketing team has come a long way from the days when they were blatantly ripping off second-rate Chloe ads.* Their latest campaign is a dazzling photo-spread featuring pictorials of designer Roberto Cavalli surrounded by sort-of models (like Lydia Hearst and Sean Lennon) and actual models (like Jessica Stam) all in the throes of some hedonistic martini-fueled dance orgy.

In fact, it would all be gloriously over-the-top, devastatingly chic and undeniably fashion-forward if only they weren't all forced to wear H&M.

*a.k.a. last week

Note to H&M: The next time you feel like blatantly ripping off the Chloe marketing campaign and then totally denying it, you may want to at least consider not using two out of the three models who worked the original shoot. Just saying. [F.A.D. via WWD]