Audiences just have not gotten enough of Jessica Rose a.k.a. lonelygirl15, the gamine star of a fictitious vlog that was popular for a day in 2006. Most people generally tuned out once it was revealed that Rose's character "Bree" was a phony, and the actress herself tried to make the leap onto the big(ger) screen playing alongside LiLo in last summer's experimental failure, I Know Who Killed Me.

But just in case you haven't found a new YouTube crush yet, you can watch Jessica's new series Hooking Up at HBO's newest video website, HBOlab, where she'll be joined by other "internet sensations" (but unfortunately not the Numa Numa guy) in an effort to cash in on some of that delicious Quarterlife demographic. You know, before Quarterlife sold out by appearing on TV for the allotted fifteen minutes.

So: Good marketing strategy on HBO's part, or a terribly misplaced attempt to appeal to iMac zombie teens? Or both??

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