Pity the fool who gladly clicked the link in his inbox recently, hoping to catch some promised vids of Obama making sweet love in the Ukraine. The e-mail spam offering such destitute treats actually installed malware on your computer as soon as you clicked the link. A keystroke logger (which gives access to your passwords) and a remote application (they can control your computer from anywhere!) means that once you open Pandora's sex box, you are basically signing away your desire to live a identity-theft free life.

Which serves you right. What Obama does in the bedroom is between him, God, and the National Enquirer.

Todd Davis is the CEO of a company called LifeLock, whose ads you may have seen on this website, which promises to keep Americans safe from identify theft by alerting them to possible fraud attempts, such as when somebody tries qualifying for a loan in their name or applying for a credit card using their financials.

Davis, often featured in the advertisements, touts LifeLock's full-proof system by even publicizing his own social security number, in ads and on those annoying roving "billboard trucks" that drive around the city. Not only that, but for the past two years in running the service, he's been actively soliciting would-be criminals to try, just try, to scam his identity, daring them to prove LifeLock's capabilities to be a sham.

Turns out, somebody did. And now customers are suing.

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