Visitors to Inside.com are already redirected to PaidContent.org, Rafat Ali's new media news website that was just bought by Britain's Guardian. That's because, as part of Ali's expansion into gaming and staid mediums like print, Ali is resurrecting the domain name, where he was a feature writer. Once the online home of Steven Brill's thought exercise into America's fascination with the media — after he bought it from founders Powerful Media Inc. — Inside.com quickly sputtered out in the dot-com bust (while Slate and Salon somehow survived) dismissing its editorial staff in 2001 as it rebranded itself as a portal before shutting down entirely. But our favorite memory of Inside.com, which failed to recoup its $30 million investment by asking readers to pay for three-figure subscriptions, is its editorship under Michael Hirschorn, the former Spin magazine editor who co-founded the site. When Inside.com puttered out, Hirschorn left for VH1, where he eventually became responsible for its celebreality fare, while co-founder Kurt Andersen remade himself into a standalone media critic, heading to New York (then owned by Primedia, which also had a stake in Inside.com) and Vanity Fair. In 2001, as he was exiting his editor role, Hirschhorn gave this quote to the New York Times: "I think the good news is that it is still around for me to miss. My hope is that in five years someone will say, 'This is such a hack publication — it's not as good as it was five years ago.'" Seven years later, and Ali's taking Hirschorn's challenge.