Former Roger Ailes charge and current foe Dan Cooper returns – with what we imagine will be an on-going book teaser promotional play – to explain why, when Fox News was charging up in the late 90s, neither CNN or MSNBC made any major move to squash the newcomer.

When Ailes positioned FNC as "Fair & Balanced," marketing strategist Jack Trout told Cooper in 2003, "he re-positioned CNN and MSNBC as biased." Hilarious, we know.

But, as Cooper says: "The day 'Fair and Balanced' was first used was D-Day in the war to destroy the competitors. [...] The result: incomprehensible programming chaos at CNN and MSNBC over a period of years. Double-digit ratings declines. Inability to understand what Ailes is doing. Inability to develop, or even understand the need to develop, a counter-strategy. Just more talent and programming mistakes."

Psychological warfare! They might as well have waterboarded the enemy.

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