The most worthwhile takeaway from today's O'Reilly/News Corp. vs Olbermann/GE feud story isn't the whiny phone calls from Roger Ailes and Rupert Murdoch to Jeff Zucker and Jeff Immelt complaining about Keith's attacks on Fox News, or the whiny phone calls from Steve Capus to Ailes complaining about O'Reilly's attacks on NBC News correspondent Richard Engel.

It's that News Corp. wanted an lefty blog's Bill O'Reilly "ambush video" to be off limits for Olbermann, even though O'Reilly's own use of ambush video cameras drive some of the show's highest ratings and YouTube views.

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While this morning's Page Six item about Keith Olbermann recyles previous Jossip reports, it also makes one thing more clear: News Corp. has many vehicles to push its anti-MSNBC/GE crusade, and Bill O'Reilly's diatribes are just one of them.

Repeating our previous reports about Keith Olbermann's behavior and conflicts with other talent like David Gregory and Dan Abrams, P6 also finds itself on the front lines of O'Reilly's battle against the network — which, it turns out, News Corp. tried to quell at the highest levels, and is now more than content to keep supporting. Just like the real war!

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How's this for humbling: General Electric, whose chief Jeffrey Immelt has been under pressure from shareholders to sell off underperforming NBC, saw company-wide revenues drop by their largest share in decades.

Meanwhile, the NBC unit, which counts for 10 percent of total dollars, saw revenues grow by three percent. Perhaps that'll excuse Ben Silverman's use of swear words during "Family Hour"?

Below, watch the New York Times try to explain those four-letter phrases on The Office and 30 Rock without actually saying them. It's fun watching them squirm.

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"Should we sell NBCU? The answer is no!" That's GE chief Jeffrey Immelt screaming in his 2007 annual report, being sent to investors tomorrow. "I just don’t see it happening. Not before the Olympics, not after the Olympics. It doesn’t make sense." Shareholders, who see the unit as dragging the bottom line and not fitting in with the rest of GE assets (oh, you didn't know they made airplane parts?), might disagree. [NYT]