The Sun isn't the only publication going under today: Jewish Living announced today that they are folding after five issues. Apparently today's wintery economic climate doesn't relent for the High Holy Days. Stupid irony.

Good news, Jewish moms! No, Jonathan still hasn’t gotten into medical school. Jewish Living is launching next week.

The bimonthly magazine is aimed at Jewish women aged 25-34 and already has a base rate of 100,000 from newsstands and subscriptions sold to Jewish associations.

Unlike Heeb, which is targeted to the self-hating under 30 set, and the Synagogue newsletter, which is best for laughing at the personal ads, Jewish Living wants to be a non-Waspy version of Martha Stewart Living. Think Passover recipes instead of Easter egg decorating tips.

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