Former Stuff editor, former Maxim editor, and now former Heavy.com VP Jimmy Jellinek is adding another title to his CV: Playboy's digital chief. The position, created just for him, fits Jellinek's mold perfectly, because it is a chance to exhibit boobs, ass, and gamey hair extensions all at the same time, using other people's money. Jellinek was the mastermind behind (or took credit for) Heavy.com's Over The Hills webisode series, which spoofed MTV's The Hills by replacing Lauren and Audrina with elderly gals. May we only hope Jellinek's creativity continues at Playboy, where E's Girls Next Door gets the same treatment.
Jimmy Jellinek, the Maxim EIC who was canned in August and replaced by Men's Journal's Jim Kaminsky, decamped to assume the role of entertainment/programming VP at Heavy.com, the broadband video site frat guys visit after exhausting all the links on College Humor. Now he's showcasing his debut as a "commercial producer" with a music video for what he describes in an email as "probably the first ever Heavy Metal Commercial." That is, a JVC-produced music video for "Turn Me On" with Papa Roach and Buckcherry.
Always nice to see Mr. Jellinek hasn't lost his affinity for bikini-clad ladies. CONTINUED »
Heavy.com's Jimmy Jellinek writes in to refute our claim that old people really aren't too angry about its web series Over The Hills. Read the update.
Kudos to former Maxim editor Jimmy Jellinek for inventing a press-worthy controversy that doesn't exist. Jellinek, who's helming Heavy.com these days, needs to promote the hell out of Over The Hills, a web series that reenacts The Hills word-for-word, but stars old folks. So far, he's already got plenty of people writing about it, but how better to extend his free publicity run than to get Rush & Molloy to claim "senior citizen watch groups are attacking Heavy.com" and then refuting the accusation himself, saying, "We're doing the senior community a service by making them sound hip. Grandpa Spencer drank me under the table at Les Deux, then tried to kick my a-. He's a stud. No way we're stereotyping senior citizens."
No watchdog group we could find has made any sort of statement about the series. But then again, the elderly don't know how to use computers.
Update: Jellinek writes in to say Heavy.com has, in fact, been receiving emails from senior citizens, but not, to our knowledge, senior citizen "watch groups." He sent us a copy of one, which we're reprinting after the jump, because, well, it's proof old people do know how to operate a keyboard!
After the jump, a quick look at Over The Hills. CONTINUED »
STUFF IT Former Maxim editor Jimmy Jellinek and former Stuff publisher (back when they were owned by Dennis Publishing) are bringing their testosterone to Heavy.com full-time. [AdAge]
I really detest Spanx. I feel like it’s a total bait and switch. You get it off and all of a sudden it’s like a fucking flab-alanche! It just comes out like a snow bank falling from a crevasse.
–Jimmy Jellinek, former editor in chief of Maxim, on the gravity-defying, muffin top eliminating spandex-nylon contraption known as Spanx. [NYO]
Do you care who Maxim editors don't want to sleep with? No? Well, they think you do. Which is why they slapped this wonderful list of un-fuckable women on television. Sure, one's a cartoon, another is a teenager, and another is an Amy Sedaris caricature … but that doesn't save anyone from the titles.
Nancy Grace is at number 1, with the rest of the countdown starting at 10. (We don't really understand why they would rather do it with Christiane Amanpour over Tina Fey, but we'll guess it's the accent.)
10. Christiane Amanpour, CNN
9. Pam Grier, The L Word
8. Ugly Betty, Ugly Betty
7. Peggy Hill, King of the Hill
6. Fran Drescher, Living with Fran
5. Jerri Blank, Strangers With Candy
4. Tina Yothers, Celebrity Fit Club 4
3. Tina Fey, 30 Rock
2. Calamity Jane, Deadwood
In other news, most women admit to not wanting to sleep with Jimmy Jellinek or Chris Wilson.
TV's Least Appealing Ladies [Maxim]
This just in (we're posting now and asking questions later):
We hear Maxim is continuing to bleed staffers — though this time they're cutting themselves. After last month's axing of four editors (and hiring a butt-load of Stuff editors to replace them), two editors have signed off of Maxim duty.
Eric Gillin, a senior editor at the mag, along with managing editor Laura Silverman, have handed in their resignation from all-mixed-up Maxim. An insider tells Jossip that Gillin, formally of Blacktable, has been lured to "head up Esquire.com," (uh, we think that's probably also a breaking bit of news) while Laura had been in India launching the very controversial Maxim India, and won't return to the pub in New York.
Honestly, we are already tired of resting on the "nobody can work with Chris Wilson" joke (even though it's probably true) so we're just going to turn our attention to Jimmy Jellinek, and the soon-to-be empty frat house he's running over at Dennis.
What the hell people? It's Friday … relax. The news that Dennis publishing is pulling former Stuff EIC Jimmy Jellinek to replace the recently "resigned not pushed out" editor in chief of Maxim is not that super surprising. From Nat Ives' column to our inbox:
Maxim magazine today named Jimmy Jellinek to be its next editor in chief, succeeding Ed Needham, who is parting ways with the laddie title May 31 to return to Britain with his family. Mr. Jellinek is currently editor in chief at Stuff, which like Maxim is owned by Dennis Publishing, and was previously editor in chief at Complex.
Ok, everyone. Take a few minutes to crack a beer, stare at some girls in bikinis, and let's get on with our weekend. We are very happy for Jellinek, but it's not like they're selling the magazine to Robert Redford or something totally crazy like that.
'Stuff' Editor Jimmy Jellinek Moves to 'Maxim [Nat Ives, Ad Age]
Maxim Announces New Editor-in-Chief [Jeff Bercovici, WWD]
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