Uh oh! Will.I.am, he of crap.py quartet the Black Eyed Peas, got a big head in light of the success of his "Yes We Can" video. Prepare to be positive video-ed to death.

On Thursday in New York City, Will, his band mate apl.de.ap, musician Angelique Kidjo, actress Kristin Davis and model Elle Macpherson all helped launch a "new" campaign to halve global poverty by 2015. Neat, if not really new.

In fact, this campaign is an initiative to help revitalize a plan originally put into motion eight years ago by the United Nations. Many of the countries the UN had hoped would be well on their way to destroying poverty by now are nowhere near achieving their goals. Clearly, this is a job for apl.de.ap.

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How do you get four feuding co-stars to appear in the same magazine when they don't even want to be in the same room with each other? Shoot four different covers!

That's the nefarious raison d'etre we're drawing for why Marie Claire chose to put each of the Sex and the City ladies, seen here pretending to get along, on their own cover for the magazine's July issue, which coincides with the movie's release. Life & Style says the ladies were all part of the same April 9 photoshoot, but only Sarah Jessica Parker's cover will be on newsstands — Cynthia Nixon, Kim Cattrall, and Kristin Davis' covers will be sent only to subscribers.

Which means even if you do subscribe to Marie Claire, you'll only be able to score one cover in your mailbox and the SJP edition on the newsstand, so expect a BOOMING black market on eBay!

The stars of Sex and the City are having a hard time booking magazine covers — no editor wants them, we're told, because they just don't sell; SJP in particular. (Vogue and Marie Claire are said to be among those who passed.) And while they might be struggling for that type of press, it's not like it'll impact your decision to see the movie. Of course you will!

But what if you could attend the premiere and meet one of the show's stars? That's what an eBay charity auction is offering: With a high bid hovering at just over $15k, anyone with semi-deep pockets can buy their way into attending with porn starlet Kristin Davis, where you can ask her all about those nude photos going around.

Proceeds go to Oxfam America. Answers go to us.

Like every other gossip outlet, Page Six today leads with a double sex scandal whammy: Naked photos of both Kristin Davis and The Hills star Audrina Partridge should be a warning to "young women [...] about not letting nude photographs of themselves leave their hands. Notes P6 (emphasis ours): "There's absolutely no doubt that the photos of Partridge - the faithful perky sidekick of Lauren Conrad on "The Hills" - are 100 percent real. Partridge posed for the pin-ups in 1994, after graduating from high school in the hope she could score some space in Playboy."

Except, given Partridge was born in 1985, that would make those pin-up shots of her child porn. And even Joe Francis, who has no problem with Ashley Dupre being under 18, might have a problem with that. (In fact, the photos were taken around 2004, when she was 18, just out of high school, and hoping to land in Playboy.)

First Kristin Davis, now Lindsay Lohan? How many rumored sex tapes can you handle? While Kristin's ex-boyfriend Eric Stapelman confirms those photos going around are of the Sex and the City star (he sold them to a friend, who conveniently had them "stolen" from him), no word yet on whether this is actually Lindsay. But if you believe it's her, what's the difference? And it's not like you haven't seen every square inch of her anyhow. So the story goes, her co-star is former boyfriend Calum Best, who filmed the video with his cell phone and then sent it to friends. The maybe-NSFW version follows.

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"This is not a photo of Kristin Davis. There is no sex tape." That's the Sex and the City star's rep countering claims those photos going around (link NSFW) depict Davis, some 13 years ago, fooling around with her then-boyfriend. Turns out, her rep might be half right: The latest rumor is that there is no video of Davis in the act, but the dozen or so photos (link NSFW) of her are authentic.

So: How long until a jealous Kim Cattrall suddenly has a tape of her own leak?

The 12 photos porn blogger Scott Faynor has from an alleged sex tape of Sex and the City's Kristin Davis are, he insists, legit. [Scott Faynor]

Is this just a viral marketing gimmick for the new Sex and the City movie, or does real life Charlotte York have a sex tape floating around? Porn blogger Scott Fayner (link NSFW) claims this is the real deal: Kristin Davis going on on some bloke. But he also points you to a pay porn site, which, in all likelihood, means he's looking to get a cut of the $25/month you're asked to pony up.

Decide for yourself: NSFW version after the jump.

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• Brandy hires a "crisis management specialist" to help her deal with all the negative publicity that comes with killing somebody and pretending everything is fine.

• According to Gatecrasher, a certain anonymous, morbidly obese oil heir has a bit of a Napoleon complex.

• The Game denies impersonating a police offer and ordering a livery cab driver to run a red ligh; admits being too cheap to simply "slip the guy a $100."

• Sienna Miller's rep denies reports that the Factory Girl sex scenes (with Hayden Christensen) weren't simulated, eliciting snickers by explaining "she's just a really good actress." Seriously.

• Jessica Biel isn't some cheap $10 hooker; she rents out at a nightly rate of $1950.

• Kristin Davis (Charlotte, on Sex and the City) is unnervingly emotional about horses. Related: Real-life Harry Potter wishes he'd trademarked the whole humans-with-a-crazy-horse-fetish thing.

• Liz Hurley forgets to invite BFF (and ex-boyfriend) Hugh Grant to her wedding for reasons that have nothing to do with his once cheating on her with a "total prostitute."

• Kristen Davis explains how the state of Nicole Richie happened. [The Scoop]

• Drinking wine through a straw isn't that weird. Especially when you're Prince. [Page Six]

• Can't we all go back to naming our kids "Jennifer" "Alex" "Will" and "Tiffany?" [NYDN]

• Lloyd Grove's kids get fashion tips from Farnsworth Bentley at Lizzie Grubman's wedding. Yes, the day has been that strange. [NYO]

• President Bush interrupts Ellen once again (last time it was on her birthday) to explain how marriage should only be between a man and a woman. What a gem that guy.

• Despite the fact that he dumped her ass, Jennifer Aniston is still cleaning out Brad Pitt's closet. Herself. [The Sun]