American body image issues: is there no greater cash cow?

Well, Men’s Health latest attempt to profit on the cherubic adolescent of its readers, Eat This, Not That might be less plausible than a body designed by Jake. The diet created to give you SIX PACK ABS! [Ed: years of watching infomercials means we have to refer abdominals this way] might not give you the SIX PACK ABS! you crave and deserve. When you think about it, if you could get SIX PACK ABS! just by eating yogurt, don’t you think pledges at Zeta Chi would know?

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Here’s some hearsay: New York Daily News editor Martin Dunn wants to be Rupert Murdoch's bitch.

Here are some facts: Dunn still lives in England, he wrote a toady think piece on working for Murdoch for The Guardian and there’s an opening at Murdoch’s Times of London.

When asked about his ambitions to leave Mort Zuckerman for Rupert Murdoch, Dunn told Jeff Bercovici, "Quite frankly, Rupert ain't going to be my employer."

Okay, but if Dunn did want to leave, there would be no better way to impress him than with a grammatically incorrect but socially acceptable contraction.

Over at Mixed Media, there’s some talk about Time Warner spinning off Time Inc.

The evidence: Time Inc. is streamlining.

They pulled the plug on Business 2.0 a few weeks ago. And there was "restructuring" at Sports Illustrated and Time earlier this year.

Sources say if Time Inc. is spun off, it would be as an IPO, not a leveraged buy out.

But this is all conjecture. After all, the last piece of evidence of the spin-off is that their magazines are run by “15 old white guys," which has been a winning formula for almost every magazine published ever.