Last night's The Hills wasn't the only "reality" show that's begging our attention. So too is Vogue's non-reality web series, which debuted its first episode after spending last month wrapped in hype.

On model reality shows, the first episode is where you meet the characters that you're going to love, hate, and want to be over the course of the series. So let's meet the narcissistic talent, shall we?

CONTINUED »

What magazine isn't getting into the reality TV business? Well, not Vogue! Except they are. They've got a new web series out next month — the annoyingly punctuated Model.Live — that'll track three models as they run from casting calls to runway shows in eight-minute webisodes. Naturally, because this is Vogue doing it, the project is the most expensive of its kind. With a budget of $3 million, the show costs about $31,000 a minute. But fret not! There is sponsorship attached. Express paid a low seven-figure fee to take part, somehow convinced that stocking its clothes in the closets of the models will produce a decent ROI. (It won't. At least not without additional integrations.)

It's Vogue's "at last" foray into the reality segment, because editor Anna Wintour, one who hates the word "blog," passed when Project Runway came calling (you know, in the days before it started charging magazines seven figures to take part). So why this web project? Because everything else that came their way was "not reality at all, just amateurs live," insists Vogue's Tom Florio.

Hah.

CONTINUED »