Like every emo kid that came before him, Pete Wentz thinks his son's name, Bronx Mowgli, is above everyone else's comprehension.:
'I feel weird — people have all these ideas of what it means now,' Wentz says of his offspring's name during a phone call today to E! News' Ryan Seacrest. 'I think it's kind of cool to leave the narrative the way it is. People are stoked or pissed or whatever … I don't think anybody knows the real story of why or how.'
After the jump, the origins of the ROFL name that is somehow not based on the movie Gremlins:
Apparently, not everyone is so keen on the growing number of major corporations who are using "nonsense" domain names or "familiar-but-misspelled words" as part of an effort to soften their online images. Take, for example, Anthony Shore, a seemingly ill-tempered man whom the Washington Post introduces as "the global of director of naming and writing" [Ed: Easiest job ever?] at Landor Associates.
"It just feels like they're throwing in the towel," complains the naming elitist. "It's easy to find an existing word and drop out a letter. It's easy to come up with arbitrary sounds, or to just add an 'oo.' It's far more difficult to come up with names with real words that have meanings and connections with people."
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