Normally, we don't feel so bad for Nat Ives. The AdAge magazine industry beatboy has a pretty decent gig, though no, perhaps not as much as Freeloader. But there are certain instances when the likable lad needs a more free-wheeling outpost.

Like today, when he broke news of Neal Boulton's exit from Men's Fintess. We all know Neal has been carrying on a kind of relationship with – and likely leaking about – Jann Wenner. Wenner, meanwhile, has his wife and boyfriend to think about. (Neal, also, has a wife and kids that might be of some concern.)

So when Nat read the official release – that the 2.5 year veteran EIC is leaving, after a brief leave of absence, to "to write a book and pursue his humanitarian issues, such as obesity" – you knew he had to clench his teeth, bite back any urges to throw in a "canoodling," and settle for merely mentioning that Neal has been "subject of tabloid gossip when the New York Post's Page Six recently claimed he had been 'spotted around town' with Jann Wenner."

We're sorry, Nat. We know it can be rough out there with corporate bosses.

And now for the rubber boots … (this is starting to feel like the day American Media exploded) …

How tactful. Hachette Filipacchi closing up magazines on a Thursday afternoon when they think nobody will notice. Ha! Right, like they could slip something like this past magazine-folding-chronicler Nat Ives.

Along with the Village Voice (and the rest of the magazine world) For Me, the unsexy Women's Day spin-off, was axed.

For Me was conceived to compete for the 25- to 35-year-old crowd, where it was believed there was a room in the market for a mass-appeal title. But its newsstand-centric business model proved its undoing. Company President-CEO Jack Kliger told staff today that newsstand sales, which have been off since February, were too soft to continue the publication. Its October issue will be its last.

It doesn't seem like HFMUS had much faith in their little mag, anyways, considering it's not listed with all their other titles, or even under Women's Day "special interest publications."

We fear this late-in-the-day shuttering will only feed fuel to the fiery rumors that similar mags of this supermarket mom genre (ahem, Hearst's Quick & Simple) may not have the power to wrestle with the pretty home and shelter pubs like Blueprint and Real Simple.

Then again, all suburban and Park Slope moms are reading Cosmo and High Times these days.

Hachette Closes 'For Me,' Citing Sluggish Newsstand [Nat Ives, Ad Age]

• Nat Ives confirms what we reported yesterday. We guess nothing is really official until it's in Ad Age.

• In other AMI news that we didn't break, Shape en Espanol and MPH are going six feet under right next to CL. [Ad Age]

• We thought compulsively Googling the entire staff of New York magazine was weird. But this guy really does have way too much time on his hands. [Newsthinking]

• Cameron Diaz gets rid of a photographer. And she doesn't even need to backhand him or rip the camera from his bleeding fingers. [MCAFP]

• Just in time for summer, the National Enquirer gets banished back to Boca. [Gawker]

• We knew Anna Wintour had some pull in the magazine 'biz … but Jon Stewart? Only in the Folio 40, folks. [Fishbowl NY]

• There is hope for Jessica Simpson, after all. If she decides to follow in Pamela Anderson's footsteps, maybe someday she'll hook up with a real musician. [TMZ]

• We're sure Mother Teresa would be thrilled to know that she looked just like Paris Hilton. [Star]

You know what we love about Advertising Age's Nat Ives? He loves the nuances of the magazine industry as much as we do. More, even. We're seeing his byline several times a week attached to a story about how Jann Wenner's a douche or Martha Stewart is playing media maven again. But his interest in celebrity weeklies? Yeah, it's long ago surpassed frightening.

And we love him for it. We also love today's multi-title look at how Nick Lachey and Jessica Simpson's breakup was treated. We're going to spit it back at you in our stylish meta-meta fashion.

This week the pack all agreed on one thing: Mr. Lachey was not in the driver’s seat. Bauer Publishing’s Life & Style Weekly, for example, promises to explain “Why Jess said ENOUGH!” American Media’s Star spills “exclusive news” on “WHY JESSICA DUMPED NICK!”

But really, what’s yesterday’s news worth in this business? The magazines are ready to move the story forward.

Wenner Media’s Us Weekly, which won the contest to report their breakup when it was in fact approaching reality, now wants to know “WHO WAS CHEATING?” Star promises more: “HER OTHER MAN! HIS OTHER WOMEN!”

“PLUS,” wonders the cover of Bauer’s In Touch Weekly, “Is Nick Seeing Jessica Biel?” (Shockingly, the articles inside don’t deliver an answer.) “PLUS,” adds Life & Style, “how they’ll split the money.”

It's almost worth telling our interns they no longer have to read this trash. Just check out Nat Ives' latest slug.

What Everyone Is Talking About Today [AdAge]